Warm and memorable, without turning the product into a punchline.
The WiseWig look.
Clever, not cutesy. A friendly tool for serious work—one dry joke, then back to business.
Wordmark
wisewigCursor wordmark
WiseWigSelected-text direction
Color palette
Cream
#F7F1E6Plum
#211A2BInk
#2A2320Coral
#EC6242Teal
#0F9E8BSand
#F1E8D8Typography
Display · Bricolage Grotesque 800Watch it change.
Body · Hanken Grotesk 400 / 600
The quick brown fox edits the carefully constrained landing page.
Mono · Space Mono 700
pnpm wise-wig create siteVoice
Show tested behavior and name alpha limits plainly.
“Edit on the page” beats “omnichannel content orchestration.”
Developers define the system. Editors do useful work inside it.